Digital Marketing for Florists

Internet marketing is a big ocean, growing larger and larger as search engines change their algorithms, new social media emerge and technology changes.  How do you keep your focus on marketing efforts that actually increase profits?  By keeping your focus narrow instead of broad.  By letting others learn the nitty-gritty of all things web marketing and telling you what will most likely work and what probably won’t.

First, a quick summary of all the tasks you will need to do – or have done – to fully market your e-Commerce website.

Website Design & Hosting

  • choose a domain
  • choose a hosting & shopping cart provider
  • choose a template or custom-design your own

Web Analysis

  • have a professional do a website audit, including user-interface analysis, and aesthetics review
  • check SEO technical requirements, CSS style-sheet implementation
  • shopping cart grade
  • potential indexing issues, 301 redirects
  • SERP red flags

Internet Marketing Strategy

  • Google Analytics trending
  • niche and competitor research
  • keyword research
  • product offerings, image quality
  • strategy development and reporting

Search Engine Optimization

  • choose keywords
  • embed keywords in title, H1 & H2 tags
  • assign alt attributes and URLS
  • write unique, keyword-rich content
  • address site architecture and code issues

Search Engine Marketing

  • link building
  • back-links, link bait
  • profile management
  • directory listings

Paid Advertising

  • pay per-click (AdWords)
  • banner ads
  • niche directories
  • affiliate marketing
  • competition monitoring

Social Media Marketing & Optimization

  • profile creation and management
  • rich content writing for viral content
  • social platform research and trends
  • community management
  • social, bookmarking & review icons

Brand Authority

  • newsletter
  • email marketing
  • reputation management
  • press release
  • blog

That’s my outline for the coming weeks’ articles.

Happy marketing!

Debra

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